The Impact of Digital Transformation on Greenwashing Behavior in Manufacturing Enterprises
DOI:
https://doi.org/10.53469/ijomsr.2025.08(05).11Keywords:
Digital transformation, Greenwashing, Media Attention, MyopiaAbstract
Corporate greenwashing governance represents a critical step for manufacturing enterprises to achieve green transformation and sustainable development. As the core of the real economy, the high-quality development of the manufacturing sector serves as a central pathway for realizing Chinese-style modernization, where corporate digital transformation profoundly influences environmental performance, rendering the suppression of greenwashing an urgent academic and practical priority. This study investigates the impact of digital transformation on greenwashing behaviors and its mechanisms using panel data from A-share listed manufacturing enterprises on the Shanghai and Shenzhen stock exchanges (2013–2023). Methodological approaches include the Generalized Method of Moments (GMM) and instrumental variable techniques to address endogeneity, with robustness verified through variable substitution, expanded winsorization, exclusion of special administrative regions, and enhanced fixed effects. Heterogeneity analyses categorize samples by pollution intensity, regional marketization levels, and environmental regulation stringency. Results demonstrate that digital transformation significantly inhibits greenwashing behaviors, primarily through curbing managerial myopia and enhancing media scrutiny. The inhibitory effect exhibits contextual variability, showing greater efficacy in high-pollution industries, highly marketized regions, and areas with weaker environmental regulations.
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