Strategic Marketing-Marketing Analysis of Apple Company

Abstract

Apple is the global leader in mobile communication and the driving force for the sustainable development of the industry Apple is committed to providing practical and innovative products, including mobile phones, games, image media, which enrich people's lives and improve their work efficiency As a global leader in mobile communication, Apple has become a leading global mobile phone provider with rich experience and innovative user-friendly and secure solutions The reason why Apple is so successful is that the implementation of 4C strategy plays a vital role In this paper, the SWOT method is used to analyze Apple's marketing strategy in China, and the problems in its marketing strategy in China, such as product price, promotion channel and so on, are analyzed and the corresponding countermeasures and suggestions are put forward.