Research on the Marketing of Chinese Enterprises under the Background of Traditional Culture
DOI:
https://doi.org/10.53469/ijomsr.2024.07(01).01Keywords:
Traditional Culture, Internet, Enterprise Development, Marketing ModelAbstract
With the transformation of China's development strategy from pursuing quantity to pursuing quality, and the arrival of the digital age, the traditional marketing model faces new opportunities and challenges. This paper aims to study the limitations of traditional marketing methods and explore the rise of new marketing methods. Through the analysis of the change of China's marketing environment, the evolution of marketing strategy. This paper will combine the rise of the current traditional cultural market and the cultural boom driven by the Internet, and enumerate relevant marketing cases for analysis. This study believes that enterprises should conform to the general trend of strategic transformation and cultural revitalization, and establish a marketing model that attaches equal importance to quality and cultural connotation, so as to maintain market competitiveness under the new situation.
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