Health Promotion under Global Sport Governance: An Analysis of IOC’s Practices
DOI:
https://doi.org/10.53469/ijomsr.2025.08(05).10Keywords:
International Olympic Committee, Global Sport Governance, Health Promotion, International Sport OrganizationsAbstract
The study employs text analysis to examine the International Olympic Committee’s (IOC) health‐promotion practices within global sports governance, dividing its evolution into three phases: the Single‐Issue-Led Period (2000–2010), the Systematic Construction Period (2011–2019), and the Social Expansion Period (2020–present). Findings indicate that the IOC’s role in health promotion has shifted from managing event-related health to advocating for cross-sectoral health governance. Its governing logic has evolved from short-term, event-affiliated health interventions to acting as a key player in global public-health governance. Throughout these phases, the IOC has constructed a multi-tiered governance mechanism by collaborating with international organizations, national and local governments, and market actors. However, to better address global health crises and sustainable-development challenges, the IOC must further enhance the inclusiveness and scientific grounding of its policies.
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