Research and Practice on the Model of Cultivating Excellent Journalism and Communication Talents through Collaboration between Schools, Governments, and Media in Local Universities—A Case Study of the Radio and Television Program at Yibin University

Abstract

The advent of the converged media era has profoundly transformed the media ecosystem and posed significant challenges to the cultivation of journalism and communication talent in universities. Traditional talent development models urgently need to be reformed. In recent years, the School of Radio and Television at Yibin University, aligning with the goals and requirements of the Outstanding Journalism and Communication Talent Program, has proposed a three-pronged training model for outstanding journalism and communication talent: "Collaboration between University, Government, and Media." This model, through deep collaboration among universities, local government departments, and the media industry, aims to cultivate high-quality, multi-media-savvy journalism and communication professionals. The implementation of this model offers valuable insights and lessons for cultivating outstanding journalism and communication talent in local undergraduate universities in western China.