A Study on the Use of Online Museum Exhibitions Incorporating VR Content Through IPA

Abstract

This study evaluates the integration of VR content into museum online exhibitions using Importance- Performance Analysis (IPA) and SPSS surveys. By analyzing VR content attributes, usability, and case studies from Chinese and South Korean museums, the research highlights the potential of VR to innovate exhibition methods and digital archiving. Key findings reveal resource allocation priorities (availability, realism, creativity, efficiency), comparative strengths/weaknesses of VR implementations, and practical applications at the National Museum of Korea. The study advocates for VR-driven 3D digital archives to enhance accessibility, preservation, and cultural dissemination.