Optimizing Bilingual Sports Commentary under the Guidance of Functional Equivalence Approach

Optimizing Bilingual Sports Commentary under the Guidance of Functional Equivalence Approach

Authors

  • Hongyao He School of Northwestern Polytechnical University, Xi'an 710129, Shaanxi, China

DOI:

https://doi.org/10.53469/jsshl.2024.07(02).10

Keywords:

Functional Equivalence Theory, Bilingual sports commentary, Chinese and english commentary, Sports broadcasting

Abstract

This paper explores the application of functional equivalence theory in enhancing bilingual sports commentary, with a focus on Chinese and English languages. By analyzing commentary from various sports events, including the F1 British Grand Prix, NBA games, FIFA World Cup matches, and League of Legends World Championships, the study identifies key differences and areas for improvement in both language commentaries. Chinese commentary often suffers from clarity issues due to excessive commentators and informal language, while English commentary lacks cultural and idiomatic richness. The research demonstrates that integrating functional equivalence theory can significantly improve the quality of sports commentary by ensuring that it is culturally and linguistically tailored to the audience's experience. This approach not only provides a richer viewer experience but also bridges the gap between different linguistic audiences, maintaining the excitement and context of the sports event.

References

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Guo Xiaochun. Television Sports Broadcasting Live Commentary: The Verbal Art of Second-degree Improvisation [J]. Journal of Changchun Education Institute, 2011, 27 (07): 54-56.

Lin Lin. Research on Sports Commentary Related Issues in Sports Broadcasts [J]. Journal of Liaocheng University (Natural Science Edition), 2008, 21 (04): 85-88.

Tan Zaixi. New Compilation of Nida's Theory on Translation [M], China Translation & Publishing Corporation, 1999.

Nida, Eugene & Taber, Charles R. The Theory and Practice of Translation [M], Language Education Press, 2004.

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Published

2024-04-25
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