Private Domain Traffic and User Operations: A Study on the Construction Path of the "Trust Economy" in Brand Livestream Fan Communities
DOI:
https://doi.org/10.53469/ijomsr.2025.08(12).06Keywords:
Private Domain Traffic, Trust Economy, Cultural Capital, Fan CommunityAbstract
Facing fierce competition and diminishing public traffic, private-domain operations the private domain operation is crucial for brand growth in livestream e-commerce, with the "trust economy" in fan communities being the core driver. This study integrates Bourdieu’s Cultural Capital Theory and classical to analyze the construction logic and practical pathways of this trust economy. Findings show that brand private domains operation sprivate-domain operations feature diversified sources, hierarchical structure, and a closed operational loop, yet struggle with simplistic trust-building methods and trust erosion due to over-commercialization. We propose a three-dimensional synergistic pathway to transform cultural capital into trust capital and commercial value. This research fills a theoretical gap in the private domain trust economy and offers actionable strategies for brands of diverse scales.
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