Scene Reconstruction: A Study on the Integration of Lizhuang Baijiu Culture and Tourism with Digital Media
DOI:
https://doi.org/10.53469/wjimt.2025.08(12).05Keywords:
Digital Media, Lizhuang Baijiu (Chinese Liquor), Cultural Tourism, Scene ReconstructionAbstract
This paper, from the perspective of language application and cultural communication, takes Yibin Lizhuang Baijiu (white liquor) cultural tourism as its research object, aiming to explore innovative paths for the integration of Baijiu culture and tourism in the digital media era. By analyzing the core mechanisms of scene reconstruction, it elucidates three types of digital scene innovation models: narrative enhancement, ritual interaction, and IP derivatives. It constructs a three-in-one communication system of "mechanism-strategy-evaluation" and extracts practical insights from typical cases. The research employs a combination of theoretical construction and case analysis to provide a new paradigm for the digital transformation of traditional cultural resources, contributing to the contemporary dissemination and value upgrading of Baijiu culture.
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