Generation and Confirmation: AIGC's Copyright Attribution Dilemma and Path to Breakthrough in New Media Content Production

Abstract

In the era of booming new media, the deep integration of AIGC into content production has greatly changed the creative landscape, but it also brings complicated copyright attribution challenges. This paper focuses on the copyright attribution of AIGC in new media content production, analyzes the characteristics of AIGC in new media creation, such as algorithm-driven, data-dependent, and autonomy of the creation process, etc., and reveals its contradictions with the traditional copyright system. AIGC creation blurs the boundaries of the subject of creation, which leads to difficulties in the attribution of the right, and raises the ethical risks of the dissemination of false information, data infringement, etc., and deconstructs the traditional copyright system. It also leads to ethical risks such as false information dissemination and data infringement, and deconstructs the traditional copyright system. In order to break through the dilemma, the article proposes a path to break through the dilemma from the aspects of improving legislation, optimizing judicial practice, strengthening industry governance and leveraging technological empowerment, etc., and is committed to clarifying the attribution of the copyright of the AIGC generated materials in the production of new media content, balancing the interests of all parties, promoting the sustainable innovation and development of the AIGC technology in the field of new media, and providing theoretical and practical references to the construction of a copyright protection mechanism that is adapted to the digital era.