Research on Consumer Behavior Prediction Model Based on Big Data Analysis
DOI:
https://doi.org/10.53469/wjimt.2025.08(03).04Keywords:
Big data analysis, Consumer behavior prediction model, Case analysisAbstract
As the core issue in the business field, consumer behavior has always attracted the attention of researchers and practitioners. With the rapid development of information technology, especially the rapid development of Internet technology, the data scale has grown at an alarming rate, and big data has become the cornerstone of modern society. In various industries, the penetration of big data is ubiquitous, profoundly changing our way of life and business environment. For enterprises, accurately capturing and analyzing consumer behavior and needs is the key to developing efficient marketing strategies and improving sales performance. Therefore, in-depth research on consumer behavior prediction models based on big data is of great significance for enterprises to stand out in fierce market competition.
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