Narrative Screen: The Role of Media Architecture Internalization in Enhancing Architectural Narratives

Abstract

This paper rigorously examines the integration of media architecture within the internal constructs of buildings to enhance narrative dimensions in architectural design. It addresses the principal inquiry of how the internalization of media components—such as digital screens, interactive surfaces, and augmented reality features—facilitates the articulation of complex narratives within architectural contexts. The concept of media architecture internalization is elucidated as the incorporation of electronic media, like screens and projections, as integral elements of interior design.
Our research methodology involves a comparative analysis between traditional and emerging narrative interior designs through case studies. The study aims to explore the individual attributes and advantages of the trend of interior design media through this methodology, and attempts to summarize the patterns. This analysis reveals that these media-enriched interiors not only satisfy functional requirements but also actively engage users in narrative dialogues. Further investigation demonstrates how media architecture fosters a rich narrative experience by enabling dynamic interactions between elements like light, sound, and visual projections with the physical space, thus creating immersive narrative environments. Key findings highlight that media architecture significantly transforms the communicative dynamics within buildings, positioning them as active agents in cultural storytelling. Although visuality is a significant manifestation of media architectural experience, immersive perception, interactive narrative, and readability space are the three core important changes. These transformed spaces narrate their histories, ideologies, and societal roles, enhancing user engagement and deepening the cultural relevance of architectural designs. The paper concludes by advocating for architects to integrate narrative elements as essential components of the design process, positing that the future of architectural innovation will pivot on the strategic integration of media technologies to enrich both the experiential and narrative dimensions of buildings.