Optimizing Supply Chain Transparency and Customer Compatibility with AI-Driven Models
DOI:
https://doi.org/10.53469/wjimt.2024.07(05).12Keywords:
Artificial Intelligence (AI), Supply Chain Optimization, Operational Transparency, Customer-Centric Personalization, Predictive AnalyticsAbstract
As global supply chains become increasingly complex, the adoption of artificial intelligence (AI) technologies has emerged as a critical strategy for enhancing operational transparency and improving customer compatibility. This study investigates the application of AI-driven models in optimizing supply chain performance, focusing on predictive analytics, real-time data integration, and customer-centric personalization. A comprehensive experimental framework was employed, evaluating five distinct AI configurations against four key performance criteria: operational transparency, customer compatibility, cost efficiency, and delivery performance. Results demonstrated that the Real-Time Data Integration Model achieved a 20% improvement in operational transparency, allowing for enhanced visibility into inventory management and more agile responses to dynamic demand fluctuations. Additionally, the Customer-Centric Personalization Model increased customer satisfaction by 10%, emphasizing the critical role of tailored service delivery in modern supply chain management. The Cost Optimization Model yielded significant cost reductions, improving cost efficiency by 18%, though it showed a marginal decrease in customer compatibility. The findings highlight the trade-offs between cost efficiency and customer-centric strategies, suggesting that a balance is required to achieve a well-rounded and sustainable supply chain model. This research underscores the transformative potential of AI in driving efficiency, transparency, and customer satisfaction. Future work should explore the integration of advanced technologies such as 5G and further investigate scalable AI solutions capable of addressing the evolving challenges faced by global supply chains.
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