A Study on the Approaches of Establishing Nanchong as a Leading Cultural City in the New Era

Abstract

Culture is an important manifestation of a city's comprehensive strength and serves as the spiritual driving force for promoting high-quality urban development. In response to the current issues facing the cultural development of Nanchong City, we can optimize the path towards building Nanchong into a leading cultural city in the new era by focusing on six dimensions: public cultural development, protection and utilization of cultural relics and intangible cultural heritage, revitalization and improvement of the cultural industry, digital integration and development of cultural tourism, promotion of the city's spirit, and institutional guarantees for the construction of a "culturally strong city in the new era".