From the Perspective of Service and Transformation: How to Develop Small and Medium-Sized Electromechanical Enterprises - Based on "Changzhou Jiutian Electromechanical"

Abstract

In recent years, with the continuous development of society, the mechanical and electrical industry technology continues to update, so that the mechanical and electrical automation in many fields show multi-function, high efficiency, green environmental protection, and other characteristics, the use of mechanical and electrical equipment in people's life and production of more and more high proportion. Based on this, Liyang City, Jiangsu Province has created a new pattern of "one core park and many bases" with Zhongguancun Science and Technology Industrial Park as the core and the township's characteristic industrial base as the auxiliary. Promoted the development of new industries, new enterprises, and new products, so that Liyang agriculture and animal husbandry machinery and other advanced manufacturing industries rapidly rise. With the fierce competition, the company has gained 65% of the domestic market share, and the 1.2 billion yuan company is working to build a global high-end grain machinery production base, transforming "Made in Europe and America" to "Made in China". How small and medium-sized mechanical and electrical enterprises survive in the fierce competition has triggered thinking. In this case, utilizing field investigation and online interview, the strategic analysis of Changzhou Jiutian Mechanical and Electrical Equipment Co., Ltd TD was conducted using the Porter five force model and Boston matrix analysis. Changzhou Jiutian Mechanical and Electrical Equipment Co., Ltd., as a small and medium-sized electromechanical enterprise, needs to stand firm in the current competitive environment. Our research shows that we should start with the service and transformation strategy to realize the self-development of enterprises.