The Effect of Color on People's Emotions

The Effect of Color on People's Emotions

Authors

  • Rong Chen Zhanjiang University of Science and Technology, Zhanjiang, Guangdong, China

DOI:

https://doi.org/10.53469/jsshl.2024.07(02).21

Keywords:

Psychology, Mental health, Emotions, Color, Characteristics

Abstract

Psychologists have studied the relationship between color and people's mental health and found that color can affect people's emotions. Generally speaking, red means happiness and enthusiasm. It makes people feel warm and full and stimulates the emotion of love. Yellow means happiness, brightness, cheerfulness, and joy. Green means peace and gives people a sense of peace, tranquility, and gentleness. Blue gives people a quiet, cool, comfortable feeling, make people open-minded. Gray makes people feel depressed and empty. White and black are the two poles of vision. Black makes people feel solemn, depressed and sad. White makes people feel elegant, pure and light. Research confirms that black can distract people's attention and make them feel depressed and dull. Long-term living in such an environment, people's pupils are extremely enlarged and numb. Over time, it has a negative impact on people's health and longevity. The rooms are arranged in a white, clean sense, but the white contrast is too strong, easy to stimulate pupil contraction, causing headache and other diseases. In a word, different colors can bring different effects on people's emotions and change their psychological activities. So People's personal experience shows that color has an important impact on people's psychological activities, especially with emotions.

References

Ding, M., & Dong, W. (2019). Product color emotional design considering color layout. Color Research & Application, 44(2), 285. Retrieved from http://search.ebscohost.com.ezproxysuf.flo.org/login.aspx?direct=true&db=edb&AN=134430460&site=eds-live

Tantanatewin, W., & Inkarojrit, V. (2018). The influence of emotional response to interior color on restaurant entry decision. International Journal of Hospitality Management, 69, 124. Retrieved from http://search.ebscohost.com.ezproxysuf.flo.org/login.aspx?direct=true&db=edo&AN=126872128&site=eds-live

Gnambs, T., Appel, M., & Oeberst, A. (2015). Red Color and Risk-Taking Behavior in Online Environments. PLoS ONE, 10(7), 1. Retrieved from http://search.ebscohost.com.ezproxysuf.flo.org/login.aspx?direct=true&db=edb&AN=108686400&site=eds-live

Dr.Zahra Hossein Nezhad, & Katayoun Kavehnezhad. (2013). Choosing the Right Color: A Way to Increase Sales. International Journal of Asian Social Science, (6), 1442. Retrieved from http://search.ebscohost.com.ezproxysuf.flo.org/login.aspx?direct=true&db=edsrep&AN=edsrep.a.asi.ijoass.2013p1442.1457&site=eds-live

van Oel, C. J., & van den Berkhof, F. W. (Derk). (n.d.). Consumer preferences in the design of airport passenger areas. JOURNAL OF ENVIRONMENTAL PSYCHOLOGY, 36, 280–290. https://doi-org.ezproxysuf.flo.org/10.1016/j.jenvp.2013.08.005

Downloads

Published

2024-04-25
Loading...