Cross-Cultural Analysis of Recruitment Advertisements of Chinese and American Enterprises

Abstract

Corporate recruitment advertisements are crucial media for attracting excellent human resources. In the context of globalization, the competition for talent between Chinese and American enterprises has become increasingly fierce. Due to the significant cultural differences between the two countries, cross-border recruitment faces challenges. Based on Fairclough's three-dimensional model, this paper aims to conduct a comparative analysis of recruitment advertisements from Chinese and American enterprises from an intercultural perspective, employing Critical Discourse Analysis (CDA) methods. The study seeks to identify differences between the two countries in terms of textual features, intertextuality, and sociocultural aspects in their recruitment advertisements. The research aims to expand the field of Critical Discourse Analysis and provide recommendations for Chinese enterprises to optimize their cross-border recruitment strategies and enhance their talent attraction.