Big Data-Driven Smart Tourism Service Quality Monitoring and Enhancement Strategies
DOI:
https://doi.org/10.53469/ijomsr.2025.08(01).04Keywords:
Big Data, Smart Tourism, Service Quality Monitoring, Enhancement Strategies, Tourist ExperienceAbstract
The rapid evolution of the tourism industry globally has led to an increasing emphasis on service quality and tourist experience. To meet these demands, big data technology has been extensively adopted in the realm of smart tourism. This paper delves into the application of big data in smart tourism, focusing on its role in service quality monitoring and enhancement strategies. This paper delves into the crucial topic of enhancing service quality in smart tourism through big data. The research aims to comprehensively understand the role of big data in smart tourism, establish effective monitoring mechanisms, and formulate practical improvement strategies. By integrating literature research, case studies, and empirical analysis, it is found that big data plays an indispensable role in uncovering tourist behavior patterns, optimizing tourism enterprise operations, and enabling seamless travel experiences. The real - time monitoring system based on big data can accurately evaluate service quality, predict potential failures, and drive continuous improvement through feedback loops. Moreover, strategies such as large - scale customization, collaborative innovation, and talent development can significantly elevate the overall level of smart tourism.
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