Research on the Development of Red Study Tour Products in Nanjing Based on RMP Theory

Abstract

Red study travel serves as a crucial practical vehicle for implementing the fundamental task of fostering virtue and cultivating well-rounded individuals, as well as for inheriting the "red gene." This paper employs the literature review method to systematically synthesize existing research on study travel. Based on the Angpu (RMP) theoretical framework — encompassing Resource, Market, and Product dimensions—it conducts a comprehensive analysis of the resource endowment, market demand, and current status of product development for red study travel in Nanjing. The research finds that Nanjing possesses abundant and highly valuable red study travel resources, along with robust market demand that increasingly emphasizes experiential quality. However, current products face practical challenges, including severe homogenization, insufficient thematic depth, weak integration of "research" and "learning," incomplete curriculum systems, and a shortage of professional talent. Drawing insights from domestic and international experiences in study travel development, this paper proposes that systematic development of Nanjing's red study travel products should involve thematic integration of resources, stratified alignment with market segments, and experiential and curricular innovation in products. This should be supported by cultivating professional talent and building collaborative mechanisms. The aim is to promote the high-quality development of red study travel in Nanjing and fully realize the educational value of its red resources.