A Study on the Integration of Experiential Teaching in Marketing Education within Vocational Colleges: Pedagogical Strategies and Practical Pathways

Abstract

With the development of social economy, the population of cities is increasing, and there are also more and more problems in urban planning, construction, management, and other aspects. At the same time, the new generation of big data information and communication technology is continuously developing and improving, and gradually integrating with various levels of society. Big data visualization technology is also widely used in the practical work of urban planning industry.