Co-Motivation and Challenge: Public Opinion Observation of the Online Student Circle of Colleges and Universities

Abstract

This paper takes the network public opinion events of colleges and universities as the object, and the study finds that with the development of big data and micro-communication, the network student circle is favored by college students for its convenient, relatively private and safe characteristics. The online student circle of colleges and universities presents the characteristics of diverse communication methods, relatively concentrated information dissemination, relatively private membership, and wide range of topics. While the rising network circle brings convenience to college students' social networking, it also brings new hidden dangers to the public opinion security of colleges and universities, and the secrecy, irrationality, and subculture paradigm expression of the network student circle in colleges and universities have brought new challenges to the supervision, judgment, processing and guidance of public opinion.