Research on Immersive Experience of Rural Tourism Marketing in the Internet Era

Abstract

In the era of the Internet where big data, artificial intelligence technology, and new media technology are rapidly developing, regional rural tourism industries and scenic spots have also begun to fully utilize the interactive media of online big data, integrate rural natural landscape resources and cultural resources, and develop online media tourism marketing models with interactive dissemination attributes, Design tourism brand marketing and dissemination such as "tourism+live streaming", "tourism+new media advertising", and "tourism+e-commerce" to drive the sales and promotion of tourism landscapes, culture, and tourism products in the region. From the perspective of "immersive experience" in rural tourism, a comprehensive tourism marketing service promotion model is established based on new media technology and VR&AR virtual reality technology. Weibo, WeChat, and live streaming platforms are used as online marketing channels to develop and create immersive technology parks and offline virtual experience spaces for different tourism audiences. Rural tourism brands, tourism products, and services are displayed and promoted, and rural tourism guidance and service models are innovated Enhance the influence of tourism marketing and promotion.