The Application and Innovation of Digital Projection Art in Cultural Tourism Projects: A Regional Study of Jiangsu Province

Abstract

Against the backdrop of deep integration between culture and technology, digital projection art has emerged as a vital force driving innovation in cultural tourism. This study focuses on Jiangsu Province, examining the current applications and development trends of digital projection art across various cultural tourism scenarios, including museums, digital art galleries, and nighttime attractions. Through analysis of representative cases such as the China Grand Canal Museum in Yangzhou, the Suzhou Bay Digital Art Museum, and the night tour at Nianhuawan in Wuxi, the research highlights the multifaceted role of digital projection art in cultural heritage preservation, technological innovation, and immersive experience design. The findings indicate that digital projection art not only enhances multi-sensory immersive experiences for tourists but also fosters innovation in the form and expression of cultural tourism projects, extending their cultural value. This paper summarises Jiangsu’s practical experiences in integrating digital projection art with cultural tourism and offers recommendations for future optimisation in the direction of smart tourism and sustainable development.