Research on Course Design and Teaching Mode of "Clothing Marketing" under the Background of Integration of Production and Education

Abstract

The integration of production and teaching provides a reform idea for the research on the teaching mode and design practice of "clothing marketing" course, and clearly points out the direction for the course construction and training objectives. This article firstly analyzes the necessity of curriculum reform according to the current teaching content and teaching status of "clothing marketing" course. Then the article analyzes the steps of teaching content design of clothing marketing course: introduction, exploration, acquisition and sublimation. Finally, according to the design of teaching content, the course model of clothing marketing under the background of integration of production and education is explored, which includes two parts: course content system and software and hardware guarantee system. Analyzing the present situation of teaching is helpful to grasp the difficulties and opportunities of teaching. The exploration of teaching content design and teaching mode is conducive to promoting the integration of production and education, thus improving the teaching quality of courses and cultivating compound talents suitable for social development and industry needs.