From “Marginal Breakout” to “Digital Embedding”: A Study on the Current Situation and Strategies of Digital Creation of Rural Cultural Tourism Industry in Ethnic Areas

Abstract

As an important carrier for inheriting regional culture, stimulating economic momentum and maintaining community identity, rural cultural industry plays an important role in promoting rural revitalization strategy. In the face of serious homogenization in the development of rural cultural industries, the contradiction between resource protection and utilization, and the shortage of digital technology talents, we have put forward the suggestions of strengthening the digital master plan of rural cultural industries, absorbing professional talents, and shaping the rural cultural brands, so as to promote the rural cultural industries to evolve in the direction of specialization, professionalism, and sustainability.