The Translation Principles of University Motto Based on Cultural Differences
DOI:
https://doi.org/10.53469/jsshl.2023.06(04).06Keywords:
University motto translation, cultural differences, language, translation principlesAbstract
As the soul of a university, the university motto has profound cultural heritage and effective external publicity. Its content is rich in connotation and concise in language, which is the concentrated embodiment of educational philosophy and school spirit. In university motto translation, there are obvious cultural differences between China and the West, especially in ideas and language. Therefore, it is necessary to accurately understand the original meaning and express the thoughts of the original work based on the translation principles. By analyzing a large number of examples of university motto translation, this paper highlights different translation principles, such as text conversion, aesthetic color of the original text and conciseness of translation. This study is of great significance in promoting cross-cultural communication, enhancing the international influence of universities, promoting cultural integration, and provides reference for future translation practice.
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