Research on the Current Situation and Solutions of Online Micro-short Dramas in the New Media Environment

Research on the Current Situation and Solutions of Online Micro-short Dramas in the New Media Environment

Authors

  • FaiJin Liu Department of Mass communication, Faculty of Social Science Arts and Humanities, Lincoln University College Malaysia
  • Manual Selvaraj Bexci Department of Mass communication, Faculty of Social Science Arts and Humanities, Lincoln University College Malaysia

DOI:

https://doi.org/10.53469/jsshl.2025.08(03).06

Keywords:

New media, Online micro-short dramas, The current state of communication, Solution

Abstract

In recent years, with the rise of various new media platforms, all kinds of online micro-short dramas have emerged like mushrooms after rain, generating wave after wave of fan viewing frenzies. However, factors such as shallow themes, repetitive plots, and similar characters have led to viewer fatigue, seriously restricting the healthy development of online micro-short dramas. Therefore, in the new media environment, only by solving these problems that restrict the development of online micro-short dramas can the online micro-short drama industry achieve better development.

References

Zhang Wanni. Innovative path and cultural value of online micro-short drama [J]. Sound and Screen World, 2022, (07): 76-78.

Tu Yan, Chen Yuanol. Aesthetic innovation of online micro-short drama from the perspective of Chinese-style modernization [J]. Contemporary Television,2024(02):11-18.)

Li Youxin. Chaos and Return: Cold Thinking After the Hit of Online Micro Short Dramas [J]. Sound and Screen World, 2024 (24): 89-91.

Xu Peijin. Analysis on the propagation principle of the popular phenomenon of online micro-short dramas [J]. News World, 2025 (02): 77-79.

Wu Xinyu. The Evolution and Innovation of Online Micro Short Dramas: From User Orientation to Content Quality [J]. Audiovisual. 2025 (03): 7-10.

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Published

2025-03-26

Issue

Section

Articles
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