Research on Innovative Communication Strategies of He Luo Da Gu Rap Art in the New Media Environment

Research on Innovative Communication Strategies of He Luo Da Gu Rap Art in the New Media Environment

Authors

  • FaiJin Liu Department of Mass communication, Faculty of Social Science Arts and Humanities, Lincoln University College Malaysia
  • Manual Selvaraj Bexci Department of Mass communication, Faculty of Social Science Arts and Humanities, Lincoln University College Malaysia

DOI:

https://doi.org/10.53469/jsshl.2025.08(03).05

Keywords:

New media environment, He Luo Da Gu rap art, Innovative communication strategies

Abstract

He Luo Da Gu is a unique rap art form in Henan Province, China, this art form has a large number of audiences, In the past, He Luo Da Gu rap art is an important form of entertainment for the people in Henan Province, China. However, with the birth of various new media forms and various new entertainment methods, the traditional influence of He Luo Da Gu rap art has been dissipated, and a large number of audience groups have been lost. Therefore, only through the joint efforts of all walks of life to solve the above problems with the development of He Luo Da Gu rap art, can we truly help the innovative dissemination of He Luo Da Gu rap art in the new media environment.

References

LU Chunkun. Suggestions on the industrialization of He Luo Da Gu music culture[J]. Voice of the Yellow River,2020 (09) :169.

Zhao Yuxia. The inheritance and development of the traditional Quyi Heluo drum in the contemporary era[J]. Art Appraisal, Art Appraisal. 2023 (17):43-48.

Zhu Wanying, Sun Ying. Dialectical Thinking on the Inheritance and Development of Traditional Music in Local Music Ecology: A Case Study of He Luo Da Gu[J]. Contemporary Music,2024 (01):76-80.)

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Published

2025-03-26

Issue

Section

Articles
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