SWOT-based Analysis of Eco-tourism Product Development in Xuzhou City
DOI:
https://doi.org/10.53469/jsshl.2023.06(04).32Keywords:
Ecotourism, Ecotourism Product Development, Xuzhou Tourism, SWOT Analysis, Tourism Development SuggestionsAbstract
In recent years, the steady growth of China's economy has promoted the accelerated development of the tourism industry. Eco-tourism industry is a hot spot in today's tourism industry. Under the guidance of the concept of sustainable development, the enhancement of people's awareness of environmental protection has promoted the in-depth development of eco-tourism. Xuzhou, the economic center of Huaihai, is located at the eastern starting point of the economic corridor of the New Asia-Europe Continental Bridge, and is an important part of the national "One Belt, One Road". The development of eco-tourism products brings new opportunities for Xuzhou's economic growth, provides favorable conditions for further promoting industrial transformation and upgrading, and enhances the competitiveness of the city. This paper takes Xuzhou city as an example, combines SWOT analysis from an ecological point of view, focuses on the problems faced by the development of eco-tourism, and puts forward the development strategy of enhancing eco-tourism in Xuzhou with the actual situation of the tourism industry in Xuzhou, hoping to better promote the development of the tourism industry in Xuzhou.
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