Research on the Design of Cultural and Creative Products in Historical and Cultural Towns from the Perspective of Cultural Genes
DOI:
https://doi.org/10.53469/jsshl.2024.07(03).01Keywords:
Famous historical and cultural towns, Cultural gene, Cultural and creative productAbstract
Historical and Cultural Towns Historical and Cultural Towns are carriers of traditional culture and dwelling feelings because of their relatively complete traditional architectural style and unique site selection pattern, and have outstanding historical details and heritage values.Through the text analysis method under the network context, the cultural gene elements and dimensions of Yaowan ancient town are identified.It is found that the cultural genes of Yaowan ancient town can be divided into six dimensions: landscape genes, production genes, life genes, art genes, historical humanities genes and ideology genes, and further subdivided into 16 elements.Finally, combined with the research results, some suggestions are put forward for the development of cultural and creative products in Yaowan ancient town, so as to protect the characteristic elements of the ancient town, continue the cultural genes of the ancient town, balance the development of rural construction and rebuild the vitality of the ancient town.
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