Research on the Tourism Image of the Historical and Cultural Block of the Jiangnan Canal from the Perspective of Space Production
DOI:
https://doi.org/10.53469/jsshl.2023.06(06).38Keywords:
spatial production, Jiangnan Canal, Historic and cultural districts, IPA modelAbstract
Based on the comments of tourists in the historical and cultural district of Jiangnan Canal on Ctrip.com as the text data source, the text analysis tool was used to analyze the emotional characteristics, word frequency analysis and semantic network diagram of social relations of tourists. The results show that tourists' perception of the tourism image of the Jiangnan Canal Historical and Cultural District is dominated by positive emotions, and the spatial image cognition can be divided into 3 dimensions and 9 subdivision elements. Furthermore, with the help of IPA model, the development status of tourism image of Jiangnan Canal historical and cultural district was clarified, and it was found that the social space image was a shortcoming at this stage. Finally, recommendations are made on cultural activities, local society, environmental quality and tourist mobility.
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