Research on Localized Cultural and Creative Design from the Perspective of Intangible Cultural Heritage Revitalization

Abstract

Intangible cultural heritage holds a significant position in China's traditional culture, carrying the unique life wisdom and spiritual beliefs of a region. It plays an important role in cultural inheritance and the rural revitalization strategy. This article takes the modern inheritance of intangible cultural heritage culture as the starting point, defines the core connotations of the activation of intangible cultural heritage and in-situ creative design, analyzes the significant meaning of in-situ creative design research from the perspective of intangible cultural heritage activation, analyzes the current situation and predicaments of in-situ cultural creative design in China, and constructs in-situ creative design strategies from four dimensions: cultural excavation, design transformation, industrial implementation, and inheritance continuation. It also conducts practical demonstrations based on typical cases, with the aim of providing reference materials for the innovative design of in-situ intangible cultural heritage activation and promoting the inheritance and innovation of China's intangible cultural heritage.